Challenge:
This national Canadian charity helps Canadians get to medical treatment when they cannot afford the flight costs. Budgets are limited so expanding attention is difficult.
Inspiration:
Exclusive Group has worked with Hope Air since 2001, providing expertise
on branding and producing advertising, website development (www.hopeair.org),
marketing materials to support fundraising and airline partner communications.
We offer discounted pricing to this very worthy charity.
Result:
Awareness of Hope Air has increased significantly due to the outreach communications
tactics Exclusive Group has worked on. The organization has celebrated its
24rth anniversary having completed 60,000 flights.