The Exclusive Group Toronto Marketing and Advertising Agency

Challenge:

The Muskoka Lakes Association is an affinity group comprising thousands of stakeholders who seek to maintain the responsible use, enjoyment and conservation of Canada's preeminent cottaging and vacation destination. With a heritage of more than 120 years, the MLA seeks to keep its constituents informed while attracting new members and acting as a proactive voice in matters affecting water and environmental quality, boating safety and government policy.

Inspiration:

The Exclusive Group team provides the MLA with communications council, advertising, media strategies and creation of collateral materials including brochures and newsletters. With both Tim Spence and Peter Jennings being multi-generational Muskoka cottagers, the 'cause' is a close one.

Result:

"It's all about being heard in a busy environment," comments Tim Spence who manages the account. "The MLA resonates strongly with people who enjoy Muskoka and we're pleased to be a part of increasing the organization's visibility and impact."