Challenge:
One of Canada's largest insurers faced intense competition and lack of success with their previous agency.Inspiration:
Using our BrandAssurance process, we re-focused their brands, realigned product strategies and produced more than 50 consumer and sales channel tactics in English and French, making us one of the few agencies in Canada with this kind of depth and breadth.Results:
Transamerica credits Exclusive Group with:´ 67% uplift in insurance product sales over the previous year
´ 130% over-achievement of their sales goal for investment products
´ Transamerica's marketing department gave us a 94% rating for service delivery excellence