The Exclusive Group Toronto Marketing and Advertising Agency

Challenge:

This British company with a 250 year heritage needed to contemporize their fine quality china and crystal products to a more youthful market without disenfranchising their traditional audience. They are also experiencing competition from less expensive products.

Inspiration:

Exclusive Group's President Tim Spence has guided Waterford Wedgwood's Canadian marketing efforts for 9 years, developing tasteful ads and retail promotions that reflect a high quality image, yet in accessible terms.

Result:

Exclusive Group recently negotiated a joint promotion with Ontario's liquor and wine retail network (LCBO), as well as developing channel-specific advertising and marketing programs.