The Exclusive Group Toronto Marketing and Advertising Agency

Challenge:

Canada's largest redeveloper and portfolio asset manager of historical inner city properties, Allied Properties embarked on its King West neighbourhood renovations 15 years ago. Allied had no brand, no public profile, no tenants and no agents promoting its cheaper, but trendy, and emerging downtown district for funky, character-laden urban office environments that were conveniently adjacent to Toronto's fashionable theatre, dining, entertainment and club districts.

Inspiration:

Claremont Group not only got to name, brand and launch Allied's initial portfolio and then go on to market the next 15 years of King West neighborhood acquisitions, we also got to re-brand and re-position an entire inner city business district from scratch. From inaugural web sites, public relations, launch receptions, sales centres, promotional tools, broker tours, to street parties and banners and merchant signage, Claremont Group became the 15 year long creative inspiration behind this client's 21st century vision.

Result:

Within six months of Allied's first launch announcements, tenant demand exceeded rental supply. King West became the "go-to" and "get off-Bay Street". Allied's multiple portfolio acquisitions had companies and retailers committed to rent revenues before the buildings were even renovated and opened. Brokers and investors quickly upgraded Allied and its recent public REIT offering to one of the hottest "buy" real estate brand and investment stocks in the country.