Challenge:
With lagging sales, inefficient branding and disconnected offerings, this tourism and recreation player required fresh insights from experienced marketers who could develop clarity.Inspiration:
Exclusive Group created a dynamic brand strategy by bringing the disparate market offerings together under one new brand, and then developed new corporate identity, bold advertising and new website, brochures etc. for re-launch.Result:
´ 14% sales increase´ marketing budget efficiency gained by focusing media on one product