Challenge:
This 67 year old company sells insurance products to educators but faced flat sales, low awareness, and an undefined brand promise. They needed a firm of senior-level practitioners who would understand their core values, be able to express them in a meaningful manner and help generate sales traction.Inspiration:
Exclusive Group executed a holistic, revitalized brand strategy for Teachers Life including a vibrant new corporate identity, dramatic company re-launch advertising campaign, new website, sales brochures, trade show booth, etc.Result:
Within one month:´ 1000%+ sales increase
´ higher premium value
´ younger demographic